The Dynamics of Millennial Consumer Behavior in Online Shopping Decision-Making on the Shopee Marketplace with Scarcity Perception as a Moderating Variable. Journal of Management and Business Innovation, [S. l.], v. 1, n. 01, p. 01–13, 2025. DOI: 10.65792/jombinov.v1i01.3. Disponível em: https://v-learnov.com/index.php/jombinov/article/view/3. Acesso em: 26 jan. 2026.