The Influence of Social Media Marketing on Purchase Decisions Moderated by Electronic Word of Mouth at Cititex Kupang. Journal of Management and Business Innovation, [S. l.], v. 2, n. 2, p. 100–111, 2026. DOI: 10.65792/jombinov.v2i2.43. Disponível em: https://v-learnov.com/index.php/jombinov/article/view/43. Acesso em: 11 jun. 2026.