Marketing Strategy Analysis in Increasing the Decision to Become a Life Insurance Customer at PT. AIA Chandra Utama Agency. Journal of Management and Business Innovation, [S. l.], v. 2, n. 2, p. 167–174, 2026. DOI: 10.65792/jombinov.v2i2.48. Disponível em: https://v-learnov.com/index.php/jombinov/article/view/48. Acesso em: 11 jun. 2026.