“The Dynamics of Millennial Consumer Behavior in Online Shopping Decision-Making on the Shopee Marketplace With Scarcity Perception As a Moderating Variable”. Journal of Management and Business Innovation 1, no. 01 (December 7, 2025): 01–13. Accessed January 26, 2026. https://v-learnov.com/index.php/jombinov/article/view/3.