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  Journal of Management and Business Innovation (JOMBINOV): Volume 01, No 01, December 2025

  This inaugural issue features seven articles focusing on management innovation, consumer behavior, digital literacy, and business development across various regions in Indonesia. The first article examines millennial consumer behavior in online purchase decision-making on the Shopee marketplace, with particular attention to the moderating role of scarcity perception. The second study employs a Structural Equation Modeling approach to analyze the influence of emotional intelligence, digital literacy, and work productivity among banking employees in Kupang.

  The subsequent article reviews how digital payment systems drive digital transformation and foster the development of the culinary business sector in Kendari. The fourth study explores the relationship between financial literacy and financial capability among micro, small, and medium enterprises in Kupang. Another contribution discusses asset allocation strategies among traders in Padang City.

  This issue also presents an Innovation Diffusion and Trust-Building framework to understand mobile payment adoption in Indonesia’s cross-border regions. The final article investigates environmental attitudes as a mediating factor between consumer innovativeness and purchase intention.

  Overall, this edition offers a multidisciplinary set of insights into business innovation, technology, consumer behavior, and regional economic development.