Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 03, September 2026

Journal of Management and Business Innovation (JOMBINOV), Volume 02, No. 03, September 2026, presents seven articles addressing contemporary issues in management and business from perspectives relevant to the evolving dynamics of technology, the economy, and consumer behavior. This issue highlights the growing role of innovation and digital transformation in shaping customer experiences, business decision-making, entrepreneurial activities, and financial inclusion.

Several articles examine the application of digital technologies, including the implementation of AI chatbots to enhance customer satisfaction in food and beverage businesses, as well as fintech and mobile money adoption among small and medium-sized enterprises in the context of post-policy changes. Consumer and investor behavior are further explored through studies on personalized marketing strategies in the hospitality industry, materialistic consumption patterns among Generation Z consumers, and the influence of social media financial influencers on overconfidence in investment decision-making.

From an entrepreneurship perspective, this issue examines the role of innovative work behavior and entrepreneurial self-efficacy in shaping Generation Z's entrepreneurial interest among MSME workers. Meanwhile, the destination management dimension is addressed through an empirical investigation of hotel classification governance and destination competitiveness in Kenya.

Overall, Volume 02, No. 03 demonstrates the interconnectedness of innovation, technology, human behavior, marketing strategy, entrepreneurship, and business competitiveness. The issue offers both academic insights and practical implications for researchers, academics, business practitioners, and policymakers seeking to respond effectively to an increasingly dynamic and digitally driven business environment.