Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 02, June 2026
The Journal of Management and Business Innovation (JOMBINOV) Volume 02 Number 02, June 2026, comprises seven scholarly papers that explore many contemporary topics in management, marketing, entrepreneurship, consumer behavior, digital transformation, and business sustainability. This version emphasizes the dynamics of contemporary business development through an empirical approach pertinent to the issues encountered by companies, entrepreneurs, and society in the digital and global economic landscape.
The subjects addressed encompass the impact of social media marketing on purchasing decisions, students' employment preparedness through digital career education content, factors influencing students' entrepreneurial intentions, enhancement of digital competencies and proactive market orientation in SMEs, Generation Z's consumer behavior regarding PayLater services, marketing strategies within the life insurance sector, and the sustainability of tourism enterprises through capacity-building initiatives.
Every paper in this volume has been subjected to a double-blind peer review procedure to guarantee academic rigor, scientific contribution, and practical significance in the advancement of management and business sciences. This edition notably illustrates the enhancement of international academic collaboration, with the initial six papers authored by individuals from Indonesia, and the final article contributed by an author from Kenya. The variety of study environments enhances scientific viewpoints and expands the breadth of international dialogue in management and business innovation.
